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Strategic Customer Management
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships…
- Edisi
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- ISBN/ISSN
- 1107014964
- Deskripsi Fisik
- 547
- Judul Seri
- -
- No. Panggil
- 30308
Customer Relationship Management (CRM)
Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric strategies. Results have been mixed. The importance of CRM for the long term success of organizations, coupled with the skewed and incomplete understanding of it by industry, makes it a topic worthy of det…
- Edisi
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- ISBN/ISSN
- 9783836428750
- Deskripsi Fisik
- 168
- Judul Seri
- -
- No. Panggil
- 30307
Integration of location based services into the social CRM strategy
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship m…
- Edisi
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- ISBN/ISSN
- 365643266X
- Deskripsi Fisik
- 198
- Judul Seri
- -
- No. Panggil
- 30306
CRM
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand …
- Edisi
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- ISBN/ISSN
- 0415896568
- Deskripsi Fisik
- 406
- Judul Seri
- -
- No. Panggil
- 30305
Customer Relationship Management (CRM) for Medium and Small Enterprises
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and so…
- Edisi
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- ISBN/ISSN
- 1000532747
- Deskripsi Fisik
- 226
- Judul Seri
- -
- No. Panggil
- 30304
Customer Relationship Marketing - viewpoints and aspects about crm
Seminar paper from the year 2004 in the subject Business economics - Customer Relationship Management, CRM, grade: 2, University of Applied Sciences Groningen (International Business School), course: Current Issues in Marketing, 4 entries in the bibliography, language: English, abstract: The following report is illustrating the various viewpoints of…
- Edisi
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- ISBN/ISSN
- 3638434702
- Deskripsi Fisik
- 9
- Judul Seri
- -
- No. Panggil
- 30303
CRM Unplugged
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
- Edisi
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- ISBN/ISSN
- 0471663832
- Deskripsi Fisik
- 226
- Judul Seri
- -
- No. Panggil
- 30302
Crm Book of Secrets: 16 Things You Need to Know
In this ebook, you'll find helpful tips on CRM and what it has done for consumers, how to implement CRM in your company, the benefit of implementing CRM, little known secrets for fixing the flaws of CRMs and much more. GRAB A COPY TODAY!
- Edisi
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- ISBN/ISSN
- 1329510801
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 30301
CRM Systems in Industrial Companies
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
- Edisi
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- ISBN/ISSN
- 1137335661
- Deskripsi Fisik
- 249
- Judul Seri
- -
- No. Panggil
- 30300
The Dark Side of CRM
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purc…
- Edisi
- -
- ISBN/ISSN
- 1317622006
- Deskripsi Fisik
- 304
- Judul Seri
- -
- No. Panggil
- 30299
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