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Strategic Public Relations Management
"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate…
- Edisi
- -
- ISBN/ISSN
- 9780415517690
- Deskripsi Fisik
- 389
- Judul Seri
- -
- No. Panggil
- 35179
Cases in Public Relations Management
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate…
- Edisi
- -
- ISBN/ISSN
- 9780415517713
- Deskripsi Fisik
- 592
- Judul Seri
- -
- No. Panggil
- 35178
Ethics in Public Relations
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications…
- Edisi
- -
- ISBN/ISSN
- 9780749442767
- Deskripsi Fisik
- 216
- Judul Seri
- -
- No. Panggil
- 35177
Online Public Relations
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effect…
- Edisi
- -
- ISBN/ISSN
- 0749457422
- Deskripsi Fisik
- 288
- Judul Seri
- -
- No. Panggil
- 35176
A Modern Guide to Public Relations: Unveiling the Mystery of PR
- Edisi
- -
- ISBN/ISSN
- 9781736514009
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 35175
- Edisi
- -
- ISBN/ISSN
- 9781736514009
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 35175
Strategic Planning for Public Relations
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns com…
- Edisi
- -
- ISBN/ISSN
- 9780367903848
- Deskripsi Fisik
- 622
- Judul Seri
- -
- No. Panggil
- 35174
The Routledge Handbook of Critical Public Relations
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing…
- Edisi
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- ISBN/ISSN
- 9781138212077
- Deskripsi Fisik
- 446
- Judul Seri
- -
- No. Panggil
- 35173
Visual Public Relations
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forc…
- Edisi
- -
- ISBN/ISSN
- 9780367666897
- Deskripsi Fisik
- 218
- Judul Seri
- -
- No. Panggil
- 35172
Public Relations Writing: The Essentials of Style and Format
Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
- Edisi
- -
- ISBN/ISSN
- 9780073526232
- Deskripsi Fisik
- 352
- Judul Seri
- -
- No. Panggil
- 35171
Social Media and Public Relations
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of …
- Edisi
- -
- ISBN/ISSN
- 9780367278984
- Deskripsi Fisik
- 224
- Judul Seri
- -
- No. Panggil
- 35170
Karya Umum 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah