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Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and a…
- Edisi
- -
- ISBN/ISSN
- 146252270X
- Deskripsi Fisik
- 417
- Judul Seri
- -
- No. Panggil
- 35189
The Public Relations Handbook
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social …
- Edisi
- -
- ISBN/ISSN
- 9780367278915
- Deskripsi Fisik
- 424
- Judul Seri
- -
- No. Panggil
- 35188
Public Relations and Social Theory
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas…
- Edisi
- -
- ISBN/ISSN
- 9781138281301
- Deskripsi Fisik
- 454
- Judul Seri
- -
- No. Panggil
- 35187
Risk Issues and Crisis Management in Public Relations
[First published in 1997 as "Risk Issues and Crisis Management".].
- Edisi
- -
- ISBN/ISSN
- 0749451076
- Deskripsi Fisik
- 264
- Judul Seri
- -
- No. Panggil
- 35186
The Handbook of Strategic Public Relations and Integrated Marketing Communica…
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures …
- Edisi
- -
- ISBN/ISSN
- 0071767460
- Deskripsi Fisik
- 926
- Judul Seri
- -
- No. Panggil
- 35185
Public Relations Practices
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles …
- Edisi
- -
- ISBN/ISSN
- 9780133127645
- Deskripsi Fisik
- 276
- Judul Seri
- -
- No. Panggil
- 35184
Public Relations History
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical consi…
- Edisi
- -
- ISBN/ISSN
- 9781138491410
- Deskripsi Fisik
- 171
- Judul Seri
- -
- No. Panggil
- 35183
The Practice of Public Relations
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the …
- Edisi
- -
- ISBN/ISSN
- 9780134170114
- Deskripsi Fisik
- 464
- Judul Seri
- -
- No. Panggil
- 35182
Public Relations
Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first…
- Edisi
- -
- ISBN/ISSN
- 9780195699180
- Deskripsi Fisik
- 568
- Judul Seri
- -
- No. Panggil
- 35181
Effective Public Relations
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative i…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 698
- Judul Seri
- -
- No. Panggil
- 35180
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