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Mass Communication Theory
The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, ap…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 256
- Judul Seri
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- No. Panggil
- 34266
A First Look at Communication Theory
Explores the communication theories at different levels. This book includes 33 theories to strike a balance of scientific and interpretive approaches.
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 564
- Judul Seri
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- No. Panggil
- 34265
Introducing Communication Theory
The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical…
- Edisi
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- ISBN/ISSN
- 9780767405225
- Deskripsi Fisik
- 500
- Judul Seri
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- No. Panggil
- 34264
An Introduction to Statistical Communication Theory
This IEEE Classic Reissue provides at an advanced level, a uniquely fundamental exposition of the applications of Statistical Communication Theory to a vast spectrum of important physical problems. Included are general analysis of signal detection, estimation, measurement, and related topics involving information transfer. Using the statistical Baye…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 1192
- Judul Seri
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- No. Panggil
- 34263
Health Communication Message Design
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campa…
- Edisi
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- ISBN/ISSN
- 1412986559
- Deskripsi Fisik
- 297
- Judul Seri
- -
- No. Panggil
- 34262
Fashion Marketing and Communication
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promo…
- Edisi
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- ISBN/ISSN
- 9781138323087
- Deskripsi Fisik
- 208
- Judul Seri
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- No. Panggil
- 34261
Mass Communication Theories
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
- Edisi
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- ISBN/ISSN
- 9780205331727
- Deskripsi Fisik
- 358
- Judul Seri
- -
- No. Panggil
- 34260
Crisis Communication
Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Stud…
- Edisi
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- ISBN/ISSN
- 9780765620521
- Deskripsi Fisik
- 256
- Judul Seri
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- No. Panggil
- 34259
Exploring Communication Theory
This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explaine…
- Edisi
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- ISBN/ISSN
- 9781138200159
- Deskripsi Fisik
- 412
- Judul Seri
- -
- No. Panggil
- 34258
Insight Into Innovation
- Edisi
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- ISBN/ISSN
- 9781465291080
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
- 34257
- Edisi
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- ISBN/ISSN
- 9781465291080
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 34257
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