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Ditemukan 8844 dari pencarian Anda melalui kata kunci: callnumber=3
Handbook of Research on Decision-Making Techniques in Financial Marketing
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s …
- Edisi
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- ISBN/ISSN
- 1799825604
- Deskripsi Fisik
- 646
- Judul Seri
- -
- No. Panggil
- 31620
Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might be…
- Edisi
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- ISBN/ISSN
- 1800880057
- Deskripsi Fisik
- 247
- Judul Seri
- -
- No. Panggil
- 31619
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operat…
- Edisi
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- ISBN/ISSN
- 1468415239
- Deskripsi Fisik
- 392
- Judul Seri
- -
- No. Panggil
- 31618
Marketing and Consumer Behavior in East and South-east Asia
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 780
- Judul Seri
- -
- No. Panggil
- 31617
Global Marketing Management
Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.<…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 582
- Judul Seri
- -
- No. Panggil
- 31616
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Foun…
- Edisi
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- ISBN/ISSN
- 3319170554
- Deskripsi Fisik
- 683
- Judul Seri
- -
- No. Panggil
- 31615
Marketing Theory and Applications
- Edisi
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- ISBN/ISSN
- 9780877572992
- Deskripsi Fisik
- 566
- Judul Seri
- -
- No. Panggil
- 31614
- Edisi
- -
- ISBN/ISSN
- 9780877572992
- Deskripsi Fisik
- 566
- Judul Seri
- -
- No. Panggil
- 31614
International Marketing
The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and project…
- Edisi
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- ISBN/ISSN
- 9780030244018
- Deskripsi Fisik
- 930
- Judul Seri
- -
- No. Panggil
- 31613
World Directory of Marketing Information Sources
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 410
- Judul Seri
- -
- No. Panggil
- 31612
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 410
- Judul Seri
- -
- No. Panggil
- 31612
Marketing
Explains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR.
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 120
- Judul Seri
- -
- No. Panggil
- 31611
Karya Umum 
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