Ditapis dengan
Ditemukan 8844 dari pencarian Anda melalui kata kunci: callnumber=3
The Routledge Companion to Ethnic Marketing
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown …
- Edisi
- -
- ISBN/ISSN
- 1136164227
- Deskripsi Fisik
- 362
- Judul Seri
- -
- No. Panggil
- 31630
The Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering m…
- Edisi
- -
- ISBN/ISSN
- 1134826869
- Deskripsi Fisik
- 632
- Judul Seri
- -
- No. Panggil
- 31629
Contemporary Issues in Marketing
Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.
- Edisi
- -
- ISBN/ISSN
- 1526485427
- Deskripsi Fisik
- 481
- Judul Seri
- -
- No. Panggil
- 31628
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia.…
- Edisi
- -
- ISBN/ISSN
- 9813275480
- Deskripsi Fisik
- 344
- Judul Seri
- -
- No. Panggil
- 31627
The Principles of Islamic Marketing
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adop…
- Edisi
- -
- ISBN/ISSN
- 1317019156
- Deskripsi Fisik
- 261
- Judul Seri
- -
- No. Panggil
- 31626
Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level fact…
- Edisi
- -
- ISBN/ISSN
- 3319455966
- Deskripsi Fisik
- 1510
- Judul Seri
- -
- No. Panggil
- 31625
Islamic Marketing
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual…
- Edisi
- -
- ISBN/ISSN
- 9783319813615
- Deskripsi Fisik
- 247
- Judul Seri
- -
- No. Panggil
- 31624
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are …
- Edisi
- -
- ISBN/ISSN
- 9385886002
- Deskripsi Fisik
- 206
- Judul Seri
- -
- No. Panggil
- 31623
Islamic Branding and Marketing
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expec…
- Edisi
- -
- ISBN/ISSN
- 047082848X
- Deskripsi Fisik
- 256
- Judul Seri
- -
- No. Panggil
- 31622
CASE STUDIES IN MARKETING, SEVENTH EDITION
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML…
- Edisi
- -
- ISBN/ISSN
- 9387472329
- Deskripsi Fisik
- 404
- Judul Seri
- -
- No. Panggil
- 31621
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah