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Excellence in Public Relations and Communication Management
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communicat…
- Edisi
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- ISBN/ISSN
- 1136691758
- Deskripsi Fisik
- 681
- Judul Seri
- -
- No. Panggil
- 38252
Public Relations
Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, …
- Edisi
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- ISBN/ISSN
- 1483183173
- Deskripsi Fisik
- 286
- Judul Seri
- -
- No. Panggil
- 38251
Running a Public Relations Department
Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.
- Edisi
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- ISBN/ISSN
- 9780749434243
- Deskripsi Fisik
- 180
- Judul Seri
- -
- No. Panggil
- 38250
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are abl…
- Edisi
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- ISBN/ISSN
- 3110197197
- Deskripsi Fisik
- 517
- Judul Seri
- -
- No. Panggil
- 38249
Public Relations
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 212
- Judul Seri
- -
- No. Panggil
- 38248
Public Relations, Issue & Crisis Management
Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset. Dalam proses Public relations, riset memungkinkan praktisi Public relations menjalankan tugasnya secara efektif, antara lain karena riset dilakukan sebagai dasar m…
- Edisi
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- ISBN/ISSN
- 6029413678
- Deskripsi Fisik
- 447
- Judul Seri
- -
- No. Panggil
- 38247
Essentials of Public Relations Management
For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technolo…
- Edisi
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- ISBN/ISSN
- 9780830415946
- Deskripsi Fisik
- 196
- Judul Seri
- -
- No. Panggil
- 38246
Excellent Public Relations and Effective Organizations
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more…
- Edisi
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- ISBN/ISSN
- 1135692874
- Deskripsi Fisik
- 774
- Judul Seri
- -
- No. Panggil
- 38245
Strategic Public Relations Management
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
- Edisi
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- ISBN/ISSN
- 1135603634
- Deskripsi Fisik
- 428
- Judul Seri
- -
- No. Panggil
- 38244
Public Relations for Marketing Management
- Edisi
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- ISBN/ISSN
- 1349069256
- Deskripsi Fisik
- 193
- Judul Seri
- -
- No. Panggil
- 38243
- Edisi
- -
- ISBN/ISSN
- 1349069256
- Deskripsi Fisik
- 193
- Judul Seri
- -
- No. Panggil
- 38243
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah