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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Sandra M Oliver"
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Public Relations Strategy
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Sandra M Oliver

This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated versi…

Edisi
-
ISBN/ISSN
0749458658
Deskripsi Fisik
209
Judul Seri
-
No. Panggil
38242