Ditapis dengan

  • Tahun Penerbitan
    To
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
  • Format Fisik Dokumen
    Lihat Lebih Banyak
  • Lokasi
  • Bahasa
Ditemukan 3 dari pencarian Anda melalui kata kunci: author="Erica Weintraub Austin...
cover
Strategic Public Relations Management
Komentar Bagikan
Erica Weintraub Austin; Bruce E. Pinkleton

"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate…

Edisi
-
ISBN/ISSN
9780415517690
Deskripsi Fisik
389
Judul Seri
-
No. Panggil
35179
cover
Strategic Public Relations Management
Komentar Bagikan
Erica Weintraub Austin; Bruce E. Pinkleton

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive,…

Edisi
-
ISBN/ISSN
-
Deskripsi Fisik
422
Judul Seri
-
No. Panggil
35417
cover
Strategic Public Relations Management
Komentar Bagikan
Erica Weintraub Austin; Bruce E. Pinkleton

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

Edisi
-
ISBN/ISSN
1135603634
Deskripsi Fisik
428
Judul Seri
-
No. Panggil
38244