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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Ahmad Jamal; Lisa Peñ...
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The Routledge Companion to Ethnic Marketing
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Ahmad Jamal; Lisa Peñaloza; Michel Laroche

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown …

Edisi
-
ISBN/ISSN
1136164227
Deskripsi Fisik
362
Judul Seri
-
No. Panggil
31630