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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="A. Perna; E. Baraldi"
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CRM Systems in Industrial Companies
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A. Perna; E. Baraldi

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
Edisi
-
ISBN/ISSN
1137335661
Deskripsi Fisik
249
Judul Seri
-
No. Panggil
30300